Welcome to FWD Digital’s summary of what’s happening in digital marketing – some of the big digital stories that affect the UK and what’s going on in the financial services and insurance markets.
General News
Government drafts in Facebook for second crowdsourcing initiative
The Government has drafted in Facebook as part of its digital crowdsourcing initiative to help it cut spending. Its second crowdsourcing initiative, launched this morning, will facilitate debate and solicit opinion as to how and where it can cut spending effectively.
Cash-strapped Brits hunt down web and mobile vouchers
Promotional offers continue to have a significant impact on consumer spending habits, with a noticeable shift towards digital coupons and vouchers, according to new research.
Twitter turns to affiliate marketing: offers daily deals via ‘Earlybird’ launch
Twitter has launched an advertising feature for morning people, dubbed Earlybird, letting advertisers offer users exclusive deals on products and events.
Financial Services Digital Marketing News
Insurance giant Lloyd’s launches new website
Corporate insurance giant Lloyd’s of London is relaunching its website to create a more easily-accessible platform for industry professionals.
Barclays targets young via virtual reality game
Barclays is looking to attract a new generation of consumers with the roll-out of a virtual- reality initiative. Barclays has been working on the project for six months, having conducted a review of the youth market. The game is intended to help endear the brand to young consumers.
Right to reply: Clearer credit needs real backing
To launch their ‘Credit Made Clearer’ campaign last week Capital One released some interesting – if not entirely surprising – statistics. Half of the credit card holders they asked admitted that they rarely checked their monthly balance or examined the payments that they had made and there were more figures along these lines.
Searches for travel insurance rise as home insurance falls
Search volumes for travel-related insurance since January have increased from 896,000 to 932,000, reveals the ‘Insurance Sector Report April 2010‘.
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