Welcome to FWD Digital’s summary of what’s happening in digital marketing – some of the big digital stories that affect the UK and what’s going on in the financial services and insurance markets.
General News
Regulator to probe Apple developer agreement
The FTC will examine whether the terms unfairly exclude mobile app developers from using third-party ad networks that rival Apple’s own iAd network. (14/06/2010)
YouTube gets highest VOD views in May
YouTube saw a 3% rise in traffic to 17.4m unique users in May, nearly triple the BBC iPlayer’s traffic. (14/06/2010)
Five million UK adults will watch World Cup online
More than 5m UK adults plan to watch the World Cup online, according to research by Starcom Mediavest Group. (11/06/2010)
Facebook ‘quadruples’ number of advertisers over a year
Facebook’s vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become “absolutely core to marketing campaigns”. (03/06/2010)
Research: Most Americans start day with email- not search or social networks
According to a study released today by ExactTarget, 58 percent check their e-mail, while 20 percent go first to a search engine or portal site and 11 percent start with Facebook. (14/06/2010)
Coke cuts websites to focus on contact via social networks
Coca-Cola is slashing its number of websites to two online hubs and will instead be focusing its brand activity on social networks. (09/06/2010)
Financial Services Digital Marketing News
Visa rolls out first UK social media campaign
Visa has launched its first major UK social media drive, as part of a competition allowing customers to describe and win their ultimate football-viewing experience. (09/06/2010)
Aviva launches ‘Tell us your story’ campaign
Aviva has unveiled an integrated marketing campaign called “Tell Us Your Story” that aims to engage consumers by associating with their lifestyles. (08/06/2010)
The FSA is watching you
In the Financial Services Authority’s (FSA) latest review of new media, the FSA found that some financial promotions lacked risk warnings. (10/06/2010)
Start-up claims motor insurance first with Moneysupermarket
A new motor insurer which claims to be the first in the world to charge all its customers solely by the number of miles and the way they drive, is targeting young, newly-qualified motorists and their parents. (14/06/2010)
What a great resource!
Epic site I’m so glad I stumbled here through my friend’s blog, Going to need to add this one to the blogroll.
Brill, keep it up! added to my rss feed
Keep up the posts, always an education!
Always a pleasure reading your posts, will add you to my bloglists and RSS feed
Hey, this is my first comment on ur site. I’ve been reading it for a while in my RSS reader but haven’t commented before.
Anyways, thanks for the post.