Bluefin – one of the UK’s largest insurance broking groups – understand that the internet is now a major business generation tool for insurance providers. With a strong brand and first-class infrastructure in place, the company felt that it was time to exploit this distribution channel. Bluefin’s initial objective is to drive more traffic to their site and create increased sales opportunities and they asked FWD to develop an Search Engine Optimisation programme to deliver this.
The company has a complex structure of around 70 regional offices and almost 50 product offerings creating the need for a well constructed and efficient SEO implementation strategy.
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