Website Design – B2C Website
We expanded and managed the front end of Goodhealth’s market-leading set of websites that provide expatriates all over the world with the ability to research, get a quote and then buy international health insurance quickly and easily.
Multi-lingual sites were created for different locations and other features such as bespoke sites for individual clients we easily created through the site structure that had been developed.
The core website design is highly intuitive with clear call to actions, generating maximum sales revenues from direct-to-consumer promotional activity.
Online Display Advertising
Goodhealth Worldwide were looking to drive an increasing number of expatriates to their site via an online media campaign. FWDÂ developed a series of creatives – including MPU’s banners, towers and buttons – and worked with a range of expatriate websites to plan the campaign and purchase the space.
Full reporting statistics provided an accurate indication of the success of the campaign compared to industry average results. All the creatives produced above-average results with the MPU showing a five to six times improvement.
