Website Design – Corporate Website
W. R. Berkley’s European operation has offices in the UK, Spain and Australia. The company wanted an umbrella corporate website design and a series of regional websites with the flexibility to add further sites as new offices opened. With a strong desire for the website design to communicate the “people” side of their business, FWD Digital created a multi-lingual site that included a flash staff-strip showing faces of all their staff members.
The simple and intuitive design allows users to search the site for corporate information and download commercial documentation. Full content management of the site and the flash strip allow W. R. Berkley to cost-effectively manage any content amends.
Email Marketing
W.R. Berkley wanted to regularly communicate with their expanding broker base. After taking the decision to use email they asked FWD Digital to design a template for them and run the technical side of the campaign.
Detailed reporting now allows WRB to analyse the level of interest in new communicated topics and to pursue hot prospects. The email marketing template can be seen above.
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