There is likely to be conversation about you online whether you are involved or not. The head in the sand approach will not suffice any longer, and being aware of what is being said about your brand is an important part of digital marketing.
Managing any bad press in the public view can actually be more valuable press than a whole series of positive comments. There are examples of brands using Twitter as a customer service tool, or actively responding to individual blogs that are criticising them.
To get to this stage though you must first know the who, why where and what:
- Do you know who is talking about you?
- Why are they talking about you? What experience led to them speaking out?
- Where are they talking? Is it on their blog, on Twitter or commenting on a news article?
- What are the methods of dealing with online comments?
We can track all conversation about you online that will enable us to flag up any warning signs. We will then be by your side providing advice about how to deal with any situation from a minor annoyance to a full blown crisis.
Our reputation monitoring service can be used as a stand alone product or built in to monitor engagement with your digital marketing efforts. Contact us on 020 7623 2368 or via the contact form on our website to discuss your needs.
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