Twitter was launched in 2006 but it is only in the last 18 months that the site has seen incredible growth with with a 1400% increase in the number of Tweets in 2009. Follow this link to see a real-time ticker of the number of posts: Gigatweet – Twitter stats
The pure scale of the information being posted on Twitter offers opportunities and threats. We have been watching Twitter grow and seeing how different brands and companies are making use of it. Dell made $6million profit last year through Twitter by feeding in deals and information of new product while Habitat made a faux-par by abusing the ‘trending’ news coverage of the Iran elections to basically spam users.
How do you say something of value in 140 characters?
For businesses, especially B2B brands the method we use is to follow our ten step approach to engaging social media content. This ensures that your posts on Twitter provide the opportunity for all stakeholders to join the conversation: employees, management, board members, shareholders, customers and journalists.
A large number of these stakeholders are already on Twitter, or at least see Twitter posts that have been integrated into social networking sites such as Facebook and LinkedIn.
Twitter Account Management
Businesses are using Twitter to increase sales, raise brand awareness, encourage event participation, widen distribution of news and blogs and to engage with clients and the wider audience. We can help at any stage of the process:
- Twitter account creation
- Backgrounds and profile images
- Content writing
- Blog integration
- Post scheduling
- Follower analysis
- Full Twitter account management
An essential part of any Twitter marketing campaign is being aware of what is being said about your business, products or staff. We can manage this for you as part of our reputation monitoring service:
To see in real-time what is being said about Financial services, B2B, marketing and social media on Twitter have a look at this page:
You can follow FWD Digital on Twitter by clicking this button:
