According to a definition on Wikipedia, Communication is a process of transferring information from one entity to another.
That’s a simple and accurate definition. What it doesn’t get across, however, are the difficulties companies face when looking to communicate their messages effectively to key audiences. And those barriers are significant.
Companies are trying to grab your attention from everywhere
- There’s information jumping out at you from newspapers, billboards and television
- And brands are always trying to grab your attention online: 47 million new websites were launched in 2009
- Last year 90 trillion emails were sent
- Facebook has just topped 500 million members with over 5 billion pieces of content shared each week
Communication is everywhere. And it’s relentless.
So how can organisations ensure that their messages get through successfully? Read the rest of this entry »
