by fwddigital on Monday, 14 February 2011 | 
Comments Off | Tags: B2B, corporate website design, digital agency london, Digital Marketing News, financial services marketing, fwd marketing, insurance marketing, integrated social media, website designHow corporate website design is changing
The difficulty for large corporate websites is often the large amount of content.
Historically companies have squeezed as much content and as many links to pages and documents as possible on the homepage as this was always the entry point for users. Search engines have changed the way we access websites and has meant that it is not always the homepage that a user lands on. For example if I type “Directors and Officers Insurance” into Google it is the D&O landing page of many market leading websites that is shown, not the homepage.
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by fwddigital on Thursday, 27 January 2011 | 1 Comment | Tags: BIBA, British Insurance Brokers Association, Craig Freeman, digital agency london, financial services marketing, financial services news, fwd marketing, insurance marketing, Leighann Bertrand, Michael Gaughan, press release, website designFWD wins website redesign for national broker trade body
The UK’s national trade body for insurance brokers has hired FWD Digital to design its new website.
The British Insurance Brokers’ Association (BIBA) appointed FWD Digital this week following a competitive pitch in December.
The FWD Digital team for BIBA will be led by project manager Craig Freeman supported by account director Jonathan Harradine and creative director Nick Patchitt. The team will report to BIBA’s head of communications Leighann Burtrand.
Work on the site begins immediately with the new design being unveiled to brokers at BIBA’s national conference in Manchester this May. Read the rest of this entry »
by fwddigital on Thursday, 2 December 2010 | Comments Off | Tags: B2B, digital agency london, digital marketing, financial services marketing, insurance marketing, LinkedIn for insurance, social media, social media content, twitter, video interviewHow brokers can benefit from social media
I was recently interviewed by the AXA IP Team about how brokers can benefit from social media.
The interview went very smoothly and I am happy with the results. At FWD Digital we work with brokers, insurers and other financial service organisations on a range of areas from web design to social media. One thing that is becoming apparent it that a lot of clients and prospects are looking to build their knowledge of digital with a view to stepping up their activity in 2011. Read the rest of this entry »
by fwddigital on Tuesday, 27 July 2010 | Comments Off | Tags: digital agency london, fwd digital training session, insurance marketing, link generation, linkedin, new business, social media, social media training, web 2.0Use LinkedIn to win more clients
LinkedIn is the world’s largest professional networking site.
70 million people have joined it worldwide and the UK has recently reached 4 million members. 35% of users have a household income of more than £50,000 making it an ideal place to target new business.
Our half-day training sessions on Friday the 6th August and Thursday the 9th September will ensure you quickly become familiar with the potential of the site for your business, understand how to use it effectively and learn tricks of the trade needed to maximise its potential.
Click on the link below to find out more:
http://microsites.fwddigital.com/linkedin-training
We can also run an internal training session at your offices. If you are interested in this option please follow this link and contact us for more information:
http://microsites.fwddigital.com/corporate-linkedin-training
