by fwddigital on Thursday, 2 December 2010 | 
Comments Off | Tags: B2B, digital agency london, digital marketing, financial services marketing, insurance marketing, LinkedIn for insurance, social media, social media content, twitter, video interviewHow brokers can benefit from social media
I was recently interviewed by the AXA IP Team about how brokers can benefit from social media.
The interview went very smoothly and I am happy with the results. At FWD Digital we work with brokers, insurers and other financial service organisations on a range of areas from web design to social media. One thing that is becoming apparent it that a lot of clients and prospects are looking to build their knowledge of digital with a view to stepping up their activity in 2011. Read the rest of this entry »
by fwddigital on Thursday, 14 October 2010 | 2 Comments | Tags: B2B, b2b social media, business use of social media, digital marketing and compliance, emloyees and social media, financial services marketing, social mediaSocial media and compliance – getting the balance right
With the explosion of interest in how digital and social media is being used and will be used for business as well as social purposes, companies in the Financial Services sector are thinking about monitoring and compliance. Clients are asking us how they get the right balance between encouraging employees to use the ‘new media’ on one side and potential issues around compliance and brand and reputation management on the other.
From our perspective, companies should not see it as a question of controlling or (worse) trying to prevent their people from using social media. This potentially cuts off an increasingly important route to new customers and new business opportunities. Plus social media is a powerful source of ‘customer sensing’ information – insight on how the company and its positioning and propositions are perceived.
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by fwddigital on Tuesday, 27 July 2010 | Comments Off | Tags: digital agency london, fwd digital training session, insurance marketing, link generation, linkedin, new business, social media, social media training, web 2.0Use LinkedIn to win more clients
LinkedIn is the world’s largest professional networking site.
70 million people have joined it worldwide and the UK has recently reached 4 million members. 35% of users have a household income of more than £50,000 making it an ideal place to target new business.
Our half-day training sessions on Friday the 6th August and Thursday the 9th September will ensure you quickly become familiar with the potential of the site for your business, understand how to use it effectively and learn tricks of the trade needed to maximise its potential.
Click on the link below to find out more:
http://microsites.fwddigital.com/linkedin-training
We can also run an internal training session at your offices. If you are interested in this option please follow this link and contact us for more information:
http://microsites.fwddigital.com/corporate-linkedin-training
by fwddigital on Monday, 12 July 2010 | 2 Comments | Tags: B2B, banking news, blogging, corporate blogs, digital agency london, Digital Marketing News, financial services marketing, financial services news, insurance marketing, insurance news, social media, website designDigital Marketing News Summary 12/07/2010
Welcome to FWD Digital’s summary of what’s happening in digital marketing – some of the big digital stories that affect the UK and what’s going on in the financial services and insurance markets. Read the rest of this entry »
