LinkedIn is the world’s largest professional networking site.
70 million people have joined it worldwide and the UK has recently reached 4 million members. 35% of users have a household income of more than £50,000 making it an ideal place to target new business.
Our half-day training sessions on Friday the 6th August and Thursday the 9th September will ensure you quickly become familiar with the potential of the site for your business, understand how to use it effectively and learn tricks of the trade needed to maximise its potential.
We can also run an internal training session at your offices. If you are interested in this option please follow this link and contact us for more information:
These events included some very interesting discussions led by people who are knowledgable and strategically focused on making social media work for businesses of all types. We have been trying to drive this dicussion within the Financial Services industry and are beginning to see companies entering the digital space with various activities.
In no way are we advocating that you just plough into activity as soon as possible. There needs to be a solid thought process behind anything you do, but there does reach a point when enough is enough in terms of analysis, discussion and research and the only way forward is action.
It’s only when you begin social media activity that you really start to understand it.
You will see what topics generate discussion and which topics do not engage people. You will learn who in your organisation understands and gets excited by social media and who is terrified at the thought of it. You will start to see ideas and enthusiasm growing from within your company that may include recording events and posting them on YouTube, letting clients contact you through Twitter to improve customer service or installing Google Analytics to track referrals.
We have developed a strategy for creating content and letting that content do a lot of the work for you to drive conversation that can engage all of your stakeholders. The title of this blog sums up our content strategy: Passion >> Patience >> Proactivity
So if social media has been a topic of discussion within your company maybe it is time to take the leap and get involved. You can contact the FWD Digital team on 020 7623 2369 or fill out an enquiry form and we will be happy to take the leap with you, while making sure there is a safety net to catch you at the bottom.
Corporate activity online is growing with social media and blogging seeing large growth in 2009
Todays blog from emarketer.com shows that big business is starting to realise the benefits of digital marketing. It looks at the Fortune 500 group of companies and analyses their pick up of blogging and social media. The findings indicate that the larger organisations are coming round to the idea of social media as a marketing tool.
It has beenSMEs that really adopted this space early onand it has helped them punch above their weight by driving traffic to their site, making them more visible in the public eye and engaging their target market in conversation. This level of activity has helped them bond with their audience, even encouraged advocacy in some instances, and led to a more transparent relationship. It is this relationship that will keep customers and clients coming back time and time again to buy products and services.
Big business has been nervous of social media. The idea of losing control of the conversation and engaging with public opinion has put many marketers and CEOs off. However, if managed properly online communications can enhance your brand reputation, client satisfaction and ultimately turnover. It seems that in the US atleast these benefits are being seen:
- 35% of the Fortune 500 companies are Tweeting
- blogging increased from 16% in 2008 to 22% in 2009
- Three in 10 Fortune 500 blogs include video blogging
- 19% of blogs feature podcasts
As a digital agency in London we are seeing a greater desire among UK Financial Services organisations to build their online activity and we sense that the industry on the whole is on the brink of adopting social media and blogging in a big way.
If this is the case for your organisation please contact us on 020 7623 2368 to discuss how your business model can benefit.
Social Media is a vital part of enhancing your online communications
It can raise brand awareness, improve CRM through interaction and engagement and eventually increase sales. But a mistake that businesses make time and time again is to launch into social media activity before setting objectives, understanding how people communicate on the sites and before optimising their website.
If you get 1000 visitors a month on your site but only have a dozen fans on your Facebook page, have you told them it is there? Just putting a link on your home page, or mentioning it in any newsletters or email marketing will see membership numbers rise. This goes for a Twitter account or YouTube channel too.
Social media is here to stay so make sure your customers have the chance to fully engage with your brand. You will find that a number of them stand out as advocates and say some really positive things. Give those comments a public platform and the credibility it provides is invaluable.
This video should reinforce the impact a well run social media campaign can have:
It is important to realise that not every aspect of social media will be relevant to your brand, in fact some may even harm your reputation. A strategic approach to social media is key so if you want to discuss which sites are relevant to your target market please do not hesitate to contact us.
That’s enough discussion…take the leap into social media.
Todays 
Social Media is a vital part of enhancing your online communications
